How to roll a dating website

This doesn’t tell you anything about the person, and it certainly doesn’t make them stand out from the crowd.

From what I've seen, in my 15 years in tech and programming, this never works.

Enter Siren, which was founded by a woman (a trait none of the other mainstream dating apps share, except for Coffee Meets Bagel) and positions itself as “a dating app that puts women in control of their visibility and encourages women to make the first move.” Think of it as a two-way mirror: a woman can browse men to her heart’s content, but a man can’t see a woman’s photo until she gives him the green light.

I talked to CEO and Founder Susie Lee about how Siren — currently only available in Seattle and on i Phones, with plans for an Android app and expansion to New York, D. and San Francisco — meets the as-yet-unmet needs of many online daters, why she believes women need to be able to dictate the terms of their tech-based romantic interactions, and why a guy would sign up for an app that doesn’t let him automatically see the photos of the women he’s hoping to meet. I’m a visual artist, so I come through the perspective of observation through that lens.

I'm not looking for white label solutions, but to create a true startup such as POF.

I have enough experience from prior projects to know how to outcompete most other sites.

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